MUMBAI: Shocked by the recent
fire mishaps claiming scores of lives, Public Relations Council of India (PRCI)
has launched a social communication drive, #vrplayingwithfire to focus
attention on the appalling lack of fire safety in public places.
Communicators and people in general
must raise their voice, use the powerful tool of media and social media to work
on mass awakening about the death traps that we encounter daily, said PRCI
national president and veteran media professional B N Kumar.
“Don’t we see that the
restaurants, hotels, multiplexes etc that we visit have narrow passages that could
be death traps in case of accidents?” asked PRCI Chairman Emeritus and Chief
Mentor M B Jayaram.
The tweets being posted PRCI
read: #vrplayingwithfire Do our homes, eateries, cinemas, offices, clubs, Rly
stations, airports etc have fire safety norms? Raise ur voice, ask questions,
post here & other platforms. No lessons learnt from past disasters? Act
now, else repent later. Join @PRCINOW campaign.
Apart from various
influencers, media houses and professionals, PRCI has also tagged the PMO with
a plea to Mr Narendra Modi to look into
the disaster-prone areas.
“It is the duty of all of us
to keep raising questions about safety of our places of work, residential and
commercial complexes and so on, “ Kumar said and pointed that the interior
roads of many swanky complexes in several places of Mumbai are narrow.
“Yes, everyone talks about
safety at the time of disasters and forget after that. That is the tragedy of
our lives,” Jayaram said expressed the hope that at least the communication
fraternity would keep the issue alive and keep tweeting.
PRCI has recently conducted much
appreciated social communication drives such as #missionmumbailocal to focus on
the plight of suburban commuters and #IamParsikHill-IamDying for environment
safety and protecting the hills on the outskirts of Mumbai
PRCI is the pan-India body
of public relations, media, social media, advertising, HR, marketing
professionals and mass communication academicians and students with chapters
across 30 cities. It recently floated a global platform called World
Communicators’ Council (WCC) with chapters in UAE and Sri Lanka.
